The CORE Team
At Mashuch, we believe that brands thrive at the intersection of strategy, creativity, and authenticity. Our team brings together individuals with deep expertise and varied, relevant experience across industries, business and sale models—each with a unique lens but united by one goal: to create brands that stand out, stay relevant, and drive meaningful impact.
From crafting resonant brand strategies to scaling digital ecosystems and building human-centered experiences, our team doesn’t just deliver solutions—we create stories, systems, and connections that feel right and do good.
Meet the minds behind Mashuch’s bold and thoughtful approach.
Chanchal Raj
IIT Delhi, IIM Kozhikode
Founder, Growth and Marketing Strategist
Chanchal brings 12+ years of cross-functional leadership experience blending marketing, brand building, product management and strategy into scalable systems along with entrepreneurship.
- Ex-VP at HDB Financial Services, driving digital lending product and growth marketing.
- Ex-Head of Marketing & Monetization at OnlineTyari (acquired by Reliance)—scaled revenue 10x, downloads to 10M+.
Co-founded Aaspatal, bringing healthcare access to 15+ rural villages.
Experience leading marketing at scale at Texas Instruments (India & USA), HDFC Bank, JungleWorks, and more.
- Expertise in hyper-growth GTM strategy, product-led growth, and marketing automation.
Chanchal’s knack for connecting AI, data, and human behavior creates not just growth—but sustainable brand value. His approach combines strategic insight and hands-on execution, breaking down complexity into simple, scalable systems.
Mahi
International Brand Advisor
Co-founder, Brand & Positioning Strategist
Mahi brings 13+ years of expertise spanning branding, design, psychology and business. Her work across 10+ industries, bridges strategic insights with emotional intelligence, crafting brands that resonate, stand out, and thrive.
Moderator & contributor at The Futur Pro Group (LA, USA)—global community of 800+ strategists.
- Headed a vibrant community of 700+ marketing, branding, and design professionals for USA-based education brand The Futur in India.
Co-creator of coaching programs with a veteran European strategist nurturing brand strategists who focus on sustainable, purpose-driven brands.
- Experience in guiding global businesses in wellness, beauty, education, and more.
Certified NLP practitioner, founder of a fluid agency and former lifestyle brand creator.
Mahi is a published author who enjoys mentoring creatives navigating the journey from freelancing to entrepreneurship.
She loves exploring the intersections of brand, tech, and psychology and believes brands don’t need to be loud to be powerful—but they must feel right and do good.
Gaurav
Product & Technology Leader (Climate Tech & Sustainability)
Product & Technology Leader (Climate Tech & Sustainability)
Gaurav blends 14+ years of experience across tech, product, and sustainability to design systems that drive real impact.
Ex-Senior Consultant at PwC India, advising governments and multilateral projects.
- Experience working with Earthood, gaining hands-on exposure to the voluntary carbon market and digital MRV (Monitoring, Reporting, and Verification) platform development.
Lead teams in fintech, healthcare, IoT, agri-tech, and climate innovation sectors.
- Skilled at managing complex data flows to build transparent, accurate systems for environmental and social tracking.
Beyond his technical acumen, Gaurav’s impact-driven mindset fuels his vision for a future where technology, equity, and ecological regeneration converge. This leads him explore ways to amplify technology’s role in building transparent, data-driven ecosystems that empower both businesses and communities.